Scratch Design

Scratch Design is a Wellington AoG Design Company known for strategy-led creative solutions. They make a bold and measurable mark across government, corporate, and community sectors.

Reputation Built on Strategy, Creativity, and Compliance

In a rapidly shifting digital and communication landscape, few design agencies in New Zealand have built as clear and consistent a reputation as Scratch Design. As a leading Wellington AoG Design Company, Scratch stands at the intersection of strategy, creativity, and compliance. The agency offers a tailored portfolio for organisations that need to engage their audiences with clarity and purpose.

Founded and operated from Petone, Scratch Design is proudly co-directed by Kendal Morgan-Marshall and Ross Cameron. Their hands-on leadership underpins an agency culture that is inquisitive and results-driven. Privately owned and All-of-Government approved, Scratch has built its name on delivering high-quality design and communication work at scale, especially for public sector organisations, corporates, and non-profits.

Strategic Foundations with a Human Focus

From its inception, Scratch Design has followed a single guiding mission: to make a mark. This principle goes beyond aesthetics and signals the agency’s commitment to creating work that is not only visually compelling but also measurable in its impact. Every engagement begins with deep listening. The team prioritises understanding the client’s strategic context, desired outcomes, and audiences.

Unlike agencies that rely on surface-level design trends, Scratch embeds strategic thinking into every output. Whether creating a national campaign for a government ministry or developing a refreshed brand for a non-profit, they ensure the final product contributes meaningfully to the client’s larger goals.

Branding That Translates Vision into Visuals

At the heart of Scratch’s offering is brand development expertise. They help clients articulate their values and ambitions through identity creation, naming conventions, and brand guidelines. Their team has assisted both startups and established institutions in modernising and clarifying brand messaging.

Scratch Design’s branding is not just about logos or colour palettes. It is about cohesion and resonance. Their brands scale across every medium, from digital platforms to government reports, ensuring consistency and impact.

Graphic Design That Informs and Inspires

The agency delivers a comprehensive suite of graphic design services. This includes business stationery, brochures, posters, event materials, and even specialised items like scratch cards and children’s books. Each project blends creativity with discipline, ensuring designs capture attention while supporting client communication needs.

Scratch’s ability to transform complex messages into accessible visuals is particularly valuable for government clients and organisations with regulatory obligations.

Digital Experiences with Accessibility at the Core

In the digital realm, Scratch excels at developing websites and campaigns that are beautiful and usable. Their expertise spans UX design, responsive development, email marketing, and online advertising. Importantly, digital work is designed with accessibility from the ground up.

In a country increasingly aware of inclusivity, Scratch helps clients meet and exceed the standards of the Plain Language Act and other accessibility frameworks. Their digital outputs are audited for usability and clarity, supporting engagement across diverse user groups.

Marketing and Communications That Cut Through

Scratch Design’s integrated marketing services provide a full journey from strategy to execution. Their campaigns are crafted for both print and digital environments and often feature compelling, plain-language messaging. These capabilities are vital for public-facing communications where clarity and trustworthiness are essential.

The agency has earned acclaim for its ability to execute plain-language-first campaigns that reach New Zealand’s multicultural population. Communications are compliant and resonate with audiences across age, ability, and digital literacy spectrums.

Consulting That Adds Lasting Value

Scratch goes beyond delivery with consulting and advisory services. This includes brand alignment workshops, regulatory strategy, and content review against accessibility and plain language benchmarks. Their consultancy positions clients for the future, especially when navigating complex sectors like health, education, or policy reform.

Organisations work with Scratch not only for execution but also for strategic insight that strengthens internal capacity and communication resilience.

Tailored, End-to-End Design Integration

One defining feature of Scratch’s service model is the integration of design across every platform and touchpoint. They know that brand credibility relies on consistency. Every piece, whether a web page, brochure, or poster, fits within a coherent story.

This commitment to holistic brand and message coherence is a hallmark of their work with high-visibility government and health sector campaigns, where clarity and reliability are non-negotiable.

The AoG Advantage

As an All-of-Government design services provider, Scratch is already pre-qualified to work with a wide array of central and local government agencies. This status simplifies procurement, ensures value for public money, and guarantees that clients work with a partner who understands regulatory, ethical, and accessibility standards.

This approval is more than a credential; it reflects deep experience delivering under public sector pressures and the ability to scale with efficiency.

Team Ethos and Leadership Culture

Scratch is led by two experienced directors who bridge design, strategy, and public engagement. Kendal and Ross contribute at both strategic and delivery levels, enriching every project.

They have built a team of strategists, designers, and project managers unified by commitment to quality and purpose. The agency fosters continuous improvement, with feedback, research, and reflection driving creative growth.

Values That Anchor Excellence

What truly sets Scratch apart is their consistent prioritisation of accessibility, plain language, and human impact. In a competitive sector, these values distinguish the agency not only in their output but also in their approach.

Each project is guided by empathy for the end user and accountability to the client’s mission. This makes them highly effective at supporting health communications, regulatory change, and public campaigns where stakes are high and clarity is crucial.

Community Roots and Social Commitment

Scratch Design’s impact extends beyond client work. They are active in Wellington’s community initiatives, such as the MAS Round the Bays run. This involvement underscores their belief in design as a force for connection and wellbeing, not just commerce.

Their willingness to support health and community-focused causes with design expertise adds depth to their profile as a socially responsible agency.

A Trusted Partner Across Sectors

Scratch Design works across a broad spectrum of clients, from government departments to SMEs and NGOs. Their ability to deliver at scale, while maintaining a bespoke, high-touch service model, makes them ideally suited for organisations with complex, evolving needs.

Their portfolio includes branding rollouts for public organisations, regulatory campaign design, and digital experiences for community health initiatives. In every case, they bring insight, reliability, and genuine partnership.

Standing Apart in a Crowded Market

While several design agencies operate in New Zealand, Scratch Design’s Wellington office is distinct. Unaffiliated with similarly named firms, they have carved a niche defined by strategic intelligence, accessibility expertise, and unmatched clarity in communication.

For organisations seeking a Wellington AoG Design Company that combines creative excellence, strategic alignment, and regulatory insight, Scratch is an exceptional choice.

More Than Just a Design Agency

Scratch Design is not simply a design agency. They are a catalyst for meaningful communication. Whether shaping a public health campaign or refreshing a legacy brand, they deliver more than design—they deliver clarity, cohesion, and confidence.

Their reputation across government, business, and community spaces is built on results that resonate. For anyone seeking a design partner who understands the power of accessible, strategic, and impactful communication, Scratch Design continues to make their mark in Wellington and well beyond.