Catbird Seat | Business Reviews

Wellington Accountants

Long+Cowan Chartered Accountants | longcowan.co.nz

Premier Wellington-based Accountants | Long+Cowan Wellington Accountants

💬 "Your Trusted Accountants for over 75 Years"

For over seven decades, Wellington-based Accountants Long + Cowan Chartered Accountants has been a pillar of financial expertise in the Wellington business community. Established in 1940, the firm has consistently delivered exceptional accounting services tailored to the unique needs of small to medium-sized enterprises (SMEs). With a strong emphasis on transforming business challenges into opportunities, Long + Cowan stands out as a trusted partner for businesses seeking reliable and innovative financial solutions.

Firm Overview

Operating primarily in Wellington and its surrounding suburbs, including Wellington Central, Johnsonville, Island Bay, Thorndon, Miramar, Kelburn, Karori, Crofton Downs, Te Aro, and Wadestown, Wellington-based Accountants Long + Cowan Chartered Accountants prides itself on its deep-rooted connection to the local community. This firm’s extensive local presence allows them to understand the distinct economic landscape of Wellington, enabling them to provide services that are both relevant and highly effective for their clients. By focusing on the specific needs of the Wellington region, Long + Cowan ensures that each client receives personalized attention and customized financial strategies that drive success.

Leadership and Team

At the forefront of Wellington-based Accountants Long + Cowan is Ben Stockbridge, a distinguished Chartered Accountant with nearly five decades of experience in accounting and administration both in New Zealand and internationally. Ben’s impressive qualifications, including a Bachelor of Commerce and Administration (BCA), Chartered Accountant (CA), Associate of the Chartered Institute of Secretaries (ACIS), Associate of the Association of Corporate and Chartered Managers (ACCM), New Zealand Diploma in Business (NZDip Bus), Diploma in Management (Dip Mgmt), and membership in the Accountants and Tax Agents Institute of New Zealand (ATAINZ), underscore his expertise and dedication to the field.

Supporting Ben is a dedicated team of professionals who share his commitment to excellence. Karin Perica, the Office Manager, brings 30 years of experience in accounts across various industries. As a Xero accredited professional, Karin’s strong customer service focus ensures that clients receive seamless and stress-free accounting experiences. Evelyn Peter, a Chartered Accountant from Kuala Lumpur, Malaysia, adds 14 years of expertise in taxation, auditing, and accounting. Her ability to handle complex, multi-faceted businesses, including publicly listed companies, makes her an invaluable asset to the team. Together, the leadership and team at Long + Cowan exemplify the highest standards of professionalism and client service.

Services Offered

Long + Cowan Chartered Accountants offers a comprehensive suite of accounting and advisory services designed to meet both individual and business requirements. The firm categorizes its services into four main areas, ensuring that clients receive holistic financial support tailored to their specific needs.

General and Business Accounting Services

As Wellington-based Accountants, Long + Cowan provides a wide range of financial, statutory, and management accounting services. Proficient in leading accounting software like Xero and MYOB, the firm ensures efficient and accurate financial management for their clients. Services include the preparation of annual accounts, management accounting, financial statement analysis, budgeting, and forecasting.

Tax Compliance Services

Long + Cowan is a registered tax agent with the Inland Revenue, handling all tax-related obligations for individuals and companies. Their comprehensive tax services encompass income tax returns, Goods and Services Tax (GST) returns, Pay As You Earn (PAYE) and Fringe Benefit Tax (FBT) returns, tax planning and optimization, and timely reminders for tax payments to avoid penalties.

Body Corporate Services

The firm offers full accounting and administrative services for body corporate entities, ensuring efficient, timely, accurate, and responsive management. This service ensures that all stakeholders are well-informed and compliant with legal requirements, making Long + Cowan the go-to choice for body corporate accounting needs.

Business Advisory Services

Long + Cowan provides strategic advice for those looking to buy a business or set up a new one from scratch. Their advisory services cover business structure optimization, financial planning and budgeting, loan and financing advice, cash flow forecasting, business planning, and performance tracking.

Technological Integration

Understanding the importance of modern technology in accounting, Long + Cowan is a Gold Partner with Xero, a leading cloud-based accounting software. This partnership signifies their expertise and commitment to utilizing the latest technology to save clients time and money. By leveraging Xero and MYOB, they offer real-time financial reporting, automation of routine accounting tasks, secure cloud-based data management, and integration with other business applications.

Client-Centric Approach

Wellington-based Accountants Long + Cowan’s philosophy centers on providing top-quality service and adding value to their clients’ businesses. Their commitment is reflected in several key aspects:

  • Prompt, Friendly, Personal Service: Clients have direct access to their own personal accounting manager, ensuring consistent and personalized support.
  • Plain Language Communications: The team emphasizes clear and jargon-free communication, making complex financial matters understandable.
  • Fast Turnaround Times: They prioritize efficiency to meet clients’ needs promptly.
  • No-Cost, No-Obligation Initial Consultations: This allows potential clients to understand the value they offer without any upfront commitment.
  • Complimentary Tax and Business News: Keeping clients informed about the latest developments that may affect their businesses.

Contact Form

🏢 Company: Long & Cowan Chartered Accountants Wellington

🌐 Website: LongCowan.co.nz

📞 Telephone: 04 915 5966

📧 e-Mail: [email protected]

🔍 Keywords: Chartered Accountants, Tax Planning, GST Returns, Foreign Investment, Cash Flow Forecasting, Xero Certified Accountants, Company Registrations, Budgeting, Accounting, Business Advisory Services, Financial Planning, Tax Compliance, Small to Medium Businesses, Payroll Services, Business Setup, Financial Reporting, Tax Agent, MYOB Certified Accountants, Cloud-based Accounting, Real-time Reporting, Financial Analysis, Financial Advice, Professional Accountants, Accounting Software, Trusted Accounting Firm

📍Service Areas: Wellington, Porirua, Hutt Valley (Lower Hutt, Upper Hutt), Wellington Central, Wellington City

⚙️ Service Categories: Non-Profit Organizations, Body Corporates, Publicly Listed Companies, Corporations, Freelancers, Work-from-Home Businesses, Educational Institutions, Charitable Trusts, Franchises, Consulting Firms, Manufacturing Businesses, Healthcare Providers, Personal Tax Advice, Tradie Tax Advice

💼 Long+Cowan Chartered Accountants: Level 2, 276 Lambton Quay, Wellington, 6011

Wellington Accountant

Expertise Across Industries

Long + Cowan Chartered Accountants boasts extensive experience across various industries, including trade, retail, engineering, and services. This diversity enables Wellington-based Accountants to provide tailored advice that considers the specific challenges and opportunities within each sector. By understanding the intricacies of different industries, the firm ensures that their clients receive relevant and effective financial strategies that drive business growth and sustainability.

Professional Affiliations

Affiliated with several esteemed professional organizations, Long + Cowan reinforces their commitment to maintaining the highest standards of professionalism. Their affiliations include:

  • Accountants and Tax Agents Institute of New Zealand (ATAINZ)
  • Chartered Accountants Australia and New Zealand
  • The Governance Institute (ICSA)
  • Wellington Regional Chamber of Commerce

These affiliations ensure that the team stays updated on the latest industry developments, regulatory changes, and best practices, allowing them to provide clients with informed and compliant financial advice.

Community Involvement

Beyond their professional services, Long + Cowan Chartered Accountants is actively involved in the Wellington community. Ben Stockbridge, for instance, has a passion for helping others and has been involved with Skylight, a charitable trust that provides specialized support for those facing loss, trauma, or grief. This commitment to community involvement underscores the firm’s dedication to making a positive impact beyond their business operations.

Detailed Service Insights

Long + Cowan Chartered Accountants offers a range of specialized services designed to meet the diverse needs of their clients. As Wellington-based Accountants, their detailed service insights highlight their comprehensive approach to financial management and advisory.

Accounting Services

Accounting is fundamental to every business, involving the recording, summarizing, and analyzing of financial transactions. Long + Cowan provides services that support decision-making, cost planning, and measuring economic performance. Their expertise ensures that clients have oversight over their financials, aiding in regulatory compliance and strategic planning.

GST Returns

Navigating Goods and Services Tax (GST) can be complex, with common mistakes including incorrect registration and accounting methods. Wellington-based Accountants Long + Cowan assists clients in accurate GST registration, optimizing pricing to include GST, choosing appropriate filing frequencies (monthly, bi-monthly, or six-monthly), and providing timely filing and payment reminders to avoid penalties.

Budgeting

Effective budgeting is essential for future-proofing a business. The firm helps clients prepare detailed projections of future financial standings, including sales forecasts, cost of goods sold, departmental expenses, and profit planning. These budgets serve as tools for managerial discussions and strategic decision-making, ensuring that businesses are well-prepared for future growth and challenges.

Cash Flow Forecasting

Estimating cash flow is critical for understanding the inflow and outflow of money during specific periods. Long + Cowan provides forecasts that identify funding needs and excess cash, analyze trends in sales and purchases, and prepare businesses for seasonal fluctuations. This proactive approach helps clients maintain financial stability and make informed business decisions.

Xero Integration

As experts in Xero, Long + Cowan ensures that clients maximize the benefits of this cloud-based accounting software. Services include initial setup and optimization, system audits and modifications, integration with other applications, and training for staff members. Xero features leveraged by the firm include bank reconciliation, GST returns, invoicing, reporting, inventory management, payroll, and more, providing clients with a comprehensive and efficient accounting solution.

Starting a Business

For entrepreneurs, Long + Cowan provides invaluable support in setting up new businesses. Their services encompass financial and accounting advice during the startup phase, guidance on legal requirements and compliance, business structure recommendations (e.g., look-through companies), and financial planning to set a solid foundation. This support ensures that new businesses are well-prepared for success from the outset.

Payroll Services

Managing payroll can be time-consuming and error-prone. Wellington-based Accountants Long + Cowan offers comprehensive payroll services, including processing wages and salaries accurately and on time, managing timesheets, leave, and employee records, ensuring compliance with tax obligations, and setting up online payroll systems with staff training. These services streamline payroll management, allowing businesses to focus on their core operations.

Tax Planning

Effective tax planning is vital to avoid unexpected liabilities and penalties. The firm’s tax services include optimization of business and personal tax bills, maximizing available reliefs and allowances, filing income and GST returns electronically, providing clear tax letters outlining obligations and due dates, and acting as a tax agent to offer extended filing and payment deadlines. This comprehensive approach ensures that clients are well-prepared and compliant with their tax obligations.

Foreign Investment Funds (FIF)

For clients with offshore investments, Long + Cowan assists in calculating FIF income using methods like Fair Dividend Rate (FDR) and Comparative Value (CV). They ensure compliance with tax liabilities for investments exceeding NZD 50,000, gather necessary financial data, and navigate complex regulations. This specialized service supports clients in managing their foreign investments effectively and compliantly.

Business Planning

A well-crafted business plan is crucial for achieving organizational goals. Long + Cowan aids in defining vision, strengths, and weaknesses, assessing internal and external factors affecting performance, developing financial measures to track success, and selecting banking systems aligned with strategies. This comprehensive business planning support ensures that clients have a clear and actionable roadmap for their business growth and success.

Commitment to Technology and Innovation

Long + Cowan recognizes the importance of staying ahead in a rapidly evolving financial landscape. Their partnership with Xero as Gold Partners underscores their dedication to leveraging technology for client benefit. By utilizing the latest reporting and automation tools, they save clients time and money while providing insightful financial data. This commitment to technology and innovation ensures that clients receive cutting-edge solutions that enhance their financial management and decision-making processes.

Client Accessibility

Understanding the importance of accessibility, Wellington-based Accountants Long + Cowan offers flexible and client-friendly options to ensure that their services are easily accessible to all clients. Their approach includes:

  • Flexible Payment Options: Tailored to meet individual financial situations, allowing clients to manage their accounting costs effectively.
  • Free Initial Consultation: Allowing potential clients to explore services without commitment, providing an opportunity to understand the firm’s value proposition.
  • Personalized Communication: Each client is assigned a dedicated accounting manager for consistent support, ensuring that their specific needs are always addressed.

These accessibility features demonstrate Long + Cowan’s commitment to providing client-focused services that accommodate the diverse needs of their clientele.

Service Areas

While based in Wellington CBD, Wellington-based Accountants Long + Cowan extends its services to numerous suburbs, ensuring that businesses throughout the region have access to high-quality accounting services. These areas include Johnsonville, Island Bay, Thorndon, Miramar, Kelburn, Karori, Crofton Downs, Te Aro, and Wadestown. This extensive service area coverage allows the firm to support a wide range of businesses, from bustling central enterprises to thriving suburban companies.

Future Outlook

As Long + Cowan Chartered Accountants looks ahead to 2024 and beyond, they remain committed to adapting to the changing needs of their clients and the business environment. Their focus on continuous improvement, technological adoption, and professional development positions them to guide clients through future challenges and opportunities. By staying ahead of industry trends and maintaining a forward-thinking approach, Wellington-based Accountants Long + Cowan ensures that they continue to provide relevant and effective financial solutions that drive business success.

Long + Cowan Chartered Accountants exemplifies excellence in accounting services through a combination of experienced leadership, a dedicated team, comprehensive service offerings, and a client-centric approach. As Wellington-based Accountants, their deep roots in the Wellington community, coupled with a forward-thinking embrace of technology, make them a trusted partner for businesses and individuals alike. By prioritizing personalized service, professional integrity, and innovative solutions, Long + Cowan stands out as a firm that not only manages numbers but also fosters success for their clients. Whether you are a small business owner, an entrepreneur, or an individual seeking reliable accounting services, Long + Cowan Chartered Accountants is well-equipped to support your financial goals and drive your success.

References & Further Information

  1. Benefits of using an accounting professional for your business.
  2. Accounting for Small Businesses – A Comprehensive Guide for Financial Management.
  3. When to register for General Sales Tax (GST) – An IRD Guide.
  4. Comparison between Xero and MYOB Accounting Software and what will work best for your business.
  5. What are the five (5) purposes of Budgeting?
  6. The 10-step Guide to Starting a Business in New Zealand
  7. Cash Flow Forecasting in Xero Accounting.
  8. Tax Planning and Tax Policy News
  9. Starting a Business Planning: a Business Planning Guide by Xero
  10. Managing and Calculating Foreign Investment Funds (FiFs) in New Zealand. 
  11. New Zealand PAYE Calculator PAYE.net.nz

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