In the Catbird Seat Business Magazine & NZ Business Directory

Local Logo Design, Global Impact

Inside Mixed Media Design's Quiet Revolution

Graphic Design Excellence from Kāpiti to Wellington

Discover how Mixed Media Design delivers world-class graphic design from the heart of Paraparaumu, helping Kiwi businesses elevate their brands with impact and authenticity.

Local Design, Global Standard: The Quiet Powerhouse Behind Kāpiti’s Best Business Brands

Quiet confidence meets powerful creativity

Nestled on the Kāpiti Coast, Mixed Media Design has quietly become one of the region’s most influential creative forces. While their roots are local, their output is anything but small scale. With over three decades of international design experience, they deliver branding and visual storytelling that rivals the very best in the industry.

Their studio, led by creative director Gail Mylne, thrives on partnerships with New Zealand businesses that want to do more than just look professional. They want to be memorable. They want to feel authentic. And they want the visuals to reflect their mission and values.

Mixed Media Design helps them achieve all of this, and more.

Driven by experience, shaped by craft

With a creative career that began in Auckland and spanned Melbourne, London and Wellington, Gail brings a rare global sensibility to her regional design practice. Her work isn’t just informed by taste or software trends. It’s built on technical skill, deep artistic roots, and a genuine desire to elevate her clients’ brand stories.

Since founding Mixed Media Design in 2010, she’s poured this experience into a boutique studio that’s equally strategic and creative. From complex brand systems to striking outdoor signage, every output is carefully crafted for its medium and its audience.

They don’t recycle templates or fall back on trends. Instead, they listen, interpret, and design with intention.

Beyond branding: a complete design ecosystem

Branding is often the entry point for new clients. A distinctive logo or refreshed visual identity can mark the beginning of a new business chapter. But Mixed Media Design doesn’t stop at the logo. Their true strength lies in building out an entire visual language that stretches across every customer touchpoint.

That includes:

  • Business stationery and printed collateral

  • Brochures, flyers and event banners

  • Product packaging and merchandise

  • Vehicle graphics and shop signage

  • Social media visuals and digital assets

Each element is designed in-house and adapted to suit real-world conditions. They liaise with printers, manage production, and quality-check everything before delivery. This hands-on approach ensures that the final product not only looks great but performs well in the wild.

A reputation built on trust and results

Mixed Media Design doesn’t advertise aggressively. They don’t need to. Their reputation has grown organically across the Kāpiti Coast and Greater Wellington region through word-of-mouth, community engagement, and repeat business.

Clients return not just because the work looks good, but because the process feels good. They value the thoughtful consultation, the transparent communication, and the problem-solving that comes with experience.

Many are business owners who wear too many hats already. Working with a studio that can take the lead, manage suppliers, and deliver on time without chasing is worth its weight in gold.

Putting community at the centre

While their technical expertise is undeniable, what sets this studio apart is their connection to community. Gail is a proud member of the Kāpiti Chamber of Commerce, BNI, and the Chrysalis networking group. She’s active in business circles, shows up to local events, and understands the rhythm of small-town enterprise.

That understanding shapes every project. Whether she’s designing for a new café in Raumati or a legal firm in Wellington, she tailors each visual identity to reflect both the business and its environment. It’s never one-size-fits-all.

This community-first philosophy also extends to supplier partnerships. Mixed Media Design works closely with local photographers, copywriters, printers and signmakers, ensuring clients get an end-to-end experience without the need to juggle multiple freelancers.

Designed for longevity, not just launch

While many design agencies focus on the launch moment; the new website, the logo reveal, the first social campaign; Mixed Media Design looks further down the road. They craft identities that are designed to last.

That means timeless design choices over passing trends. Clean, considered layouts over cluttered visuals. It means brand systems that work equally well on a smartphone screen, a billboard, or a product label.

Clients often remark how much easier their marketing becomes once they have a cohesive brand system in place. Every asset feels consistent. Every interaction with their audience is more polished. And every communication reinforces trust.

That’s the quiet magic of good design. It supports the business without screaming for attention.

The art of clarity

What truly defines Mixed Media Design is clarity; both visual and strategic. They take messy, complex, half-formed ideas and transform them into elegant, persuasive communications.

Often, clients come in with scattered thoughts or vague objectives. Through structured dialogue and exploratory sketches, the studio extracts the essence of their story and turns it into a visual roadmap. The result is a brand that feels instantly recognisable and unmistakably theirs.

This clarity is also visible in their process. Timelines are honoured. Feedback is welcomed. Edits are thoughtful, not haphazard. And clients are never left wondering where things stand.

Making room for art and innovation

What many clients may not realise at first is that Gail’s work isn’t confined to commercial design. She’s also a fine artist, known for her abstract painting. This creative cross-pollination subtly informs every aspect of her design practice.

From colour palettes drawn from nature to compositions that evoke emotional resonance, her art background helps bring a layer of visual depth that’s hard to replicate.

It also pushes the studio to experiment, question assumptions, and stay fresh creatively. Mixed Media Design isn’t trying to chase agency awards. They’re chasing meaning, elegance, and solutions that serve real-world business goals.

Elevating every stage of business

The studio serves a diverse mix of clients; from early-stage entrepreneurs to established enterprises; and adapts its approach accordingly.

For startups, they help lay the foundations: name ideation, brand discovery, logo creation, and first impressions. For growing businesses, they evolve the visual system: brand refreshes, expanded collateral, and more sophisticated messaging. For established companies, they become a reliable design partner: supporting campaigns, events, and strategic rebrands.

Whatever the stage, the result is the same: a brand that works harder, looks sharper, and communicates better.

Staying boutique by design

Mixed Media Design has never tried to scale up into a large agency. That’s a deliberate choice. Staying boutique allows them to remain hands-on, focused, and responsive.

Clients get direct access to the creative lead. There’s no account manager buffer, no diluted communication. Every conversation is with someone who deeply understands the brief and has the authority to execute on it.

That intimacy and attention to detail is what makes their work so personal and effective.

Not just local, but local with lift

Although based in Paraparaumu, Mixed Media Design regularly works with clients from Wellington to the Horowhenua. Geography is never a barrier, but locality is a feature. They bring an understanding of regional audiences, visual preferences, and business nuances that global design firms simply cannot replicate.

This hyper-awareness is what helps their clients feel seen. Their designs aren’t generic or overly polished. They’re real, intentional, and rooted in place.

Yet, they still deliver to a global standard.

Why their work keeps working

Design that stands out is good. But design that keeps working, year after year, across changing platforms and market shifts? That’s rare.

Mixed Media Design builds brands that endure. Their creative choices support flexibility without losing integrity. Their systems scale. Their print work converts. And their signage doesn’t just attract attention; it aligns with the brand.

This quiet, consistent performance is what keeps their clients coming back.

The final stroke

In a world saturated with noisy visuals and copy-paste branding, Mixed Media Design is quietly setting a higher bar. They blend art and strategy. They honour each client’s story. And they deliver with warmth, professionalism, and purpose.

They may not be the loudest studio on the block. But they’re often the one that leaves the most lasting impression.

If clarity, consistency and creativity matter to a brand, there’s only one direction to look: Mixed Media Design.

🏢 Company: Mixed Media Design

🌐 Website: MixedMediaDesign.co.nz

📞 Telephone: 021 407131

📧 e-Mail: [email protected]

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🔍 Tags & Keywords: Graphic Designer, Graphic Design, Logo Design, Custom Artwork, Banner Design, Business Card Design, Branding Services, Print Design, Digital Design, Website Graphics, Marketing Materials, Brochure Design, Flyer Design, Signage Design, Creative Design Services, Professional Graphic Design, Visual Identity Design, Custom Logo Creation, Corporate Branding, Advertising Design, Promotional Design, Illustration Services, Packaging Design, Social Media Graphics, Infographic Design, Custom Illustrations, Creative Branding Solutions, Graphic Design Studio, Freelance Graphic Designer, Multimedia Design

📍Service Areas: Kapiti Coast  , Otaki, Levin, Waikanae, Paraparaumu, and Greater Wellington Region

⚙️ Service Categories: Home, Small Businesses, Start-Ups, Non-Profit Organizations, Retail Stores, Restaurants and Cafes, Health and Wellness Services, Educational Institutions, Real Estate Agencies, Event Planners, E-commerce Businesses, Technology Companies, Creative Agencies, Professional Services (e.g., lawyers, consultants), Healthcare Providers, Hospitality Industry

Also available for consultation at Web2Print in  Ōtaki providing additional in-House Graphic Design Services to the Kapiti Coast.

Kapiti Graphic Design by Gail Mylne | Mixed Media

References and Additional Information

  1. What is Graphic Design according to the Interaction Design Foundation?
  2. A Beginners Guide to Graphic Design by Rasmussun University.
  3. Careers in New Zealand: Graphic Designer
  4. WebFlow: What is Graphic Design? Including some examples.
  5. What does a Graphic Designer do, and how do I become one?
  6. Art and Art History: What is Graphic Design?
  7. What is Graphic Design? A Complete Overview of Graphic Design.
  8. Career Explorer: What does a Graphic Designer do?