Trusted Wellington AoG Design Experts

Scratch Design is the trusted AoG design company delivering clarity, impact, and accessible communication solutions across New Zealand’s public sector.

Trusted to Lead with Clarity

In a world where communication often gets lost in complexity, Scratch Design has carved out a clear path for government agencies across New Zealand. As an All-of-Government approved design and marketing agency, they have become a strategic partner for ministries, councils, and public bodies striving to communicate with precision and purpose. Their focus on plain language and accessibility is not a buzzword. It is a deep-rooted practice backed by experience, expertise, and regulatory alignment.

A Strategic Partner to the Public Sector

Every engagement with Scratch begins with listening. They take time to understand each agency’s environment, audience, and obligations. This foundation leads to the kind of outcomes that public sector teams value most: clarity, compliance, and community engagement. Their strategic process is tightly aligned to the unique pressures government organisations face – from legal mandates such as the Plain Language Act to the demand for inclusivity across print and digital touchpoints.

Whether they are shaping a health campaign, delivering a regulatory update, or refreshing a ministry’s visual identity, Scratch ensures the message is not only beautiful but also usable and understood. Their work extends well beyond the screen or printed page. It supports decision-making, builds trust, and enhances public understanding.

Accessibility Is the Standard, Not the Goal

Scratch Design stands at the forefront of accessible communication in New Zealand. They design with intent, always considering diverse user needs. Every element – from contrast ratios to reading level – is measured against best practice and legislative standards. As agencies look to enhance digital inclusion, Scratch provides the expertise to move from compliance to excellence.

Accessibility, for them, is integrated. It’s present in their UX decisions, their content structures, and even their typographic hierarchy. They remove the jargon, distil the complex, and present information in ways that feel human. This ethos is especially critical when engaging with communities where clarity can mean the difference between confusion and confidence.

A Full Suite for Full Impact

Government work requires more than piecemeal solutions. Scratch delivers comprehensive services that reflect the scale and complexity of public sector needs. From brand strategy to content development, graphic execution to web design, they offer complete packages that align with agency goals.

Their branding team develops identity systems that unify internal teams and engage citizens. Their marketing specialists create multi-channel campaigns that meet people where they are – physically, digitally, and emotionally. Their web team builds responsive, user-friendly websites that do more than inform. They serve.

With every service, Scratch adds value through their consistency and care. The result? Communications that are not only seen but also respected, remembered, and acted upon.

Plain Language with Power

Scratch’s approach to plain language goes beyond simplicity. They understand that clear language shapes public trust, supports policy understanding, and ensures people feel seen and included. Their writers are trained in the techniques of plain English but also grounded in storytelling and strategy.

When crafting copy for a government site or publication, they ask: what matters to the reader? What barriers might prevent understanding? This mindset leads to messages that work in the real world – messages that help people enrol, engage, and respond.

They also provide advisory support for agencies adapting to the Plain Language Act. Their consulting engagements equip internal teams to sustain clear communication practices long after a project ends.

Recognised by Government, Valued by Citizens

As a pre-approved supplier on the All-of-Government Design Services Panel, Scratch has earned the trust of central and local authorities. Their work is visible across government portals, campaign signage, public health brochures, and community-facing platforms.

Yet their real value lies in the responses they help generate. Citizens who understand their options. Parents who follow safety advice. Communities that act on government guidance because the message reached them with clarity and care.

This ripple effect of well-designed communication is what defines their legacy. They don’t just produce assets. They facilitate understanding, enhance civic engagement, and support public service delivery.

Collaboration at Every Step

Working with Scratch feels less like hiring an agency and more like gaining a dedicated partner. Their team culture is inclusive, inquisitive, and sharply focused on outcomes. Strategists, designers, developers, and writers collaborate closely to ensure no detail is missed and no opportunity overlooked.

Clients describe the experience as both high-touch and high-value. Regular check-ins, proactive guidance, and honest dialogue are part of their DNA. They don’t disappear after kickoff. They remain engaged, invested, and accountable.

This collaborative ethos is especially vital in government contexts, where timelines shift, stakeholders vary, and public scrutiny is high. Scratch thrives in this environment by staying responsive, adaptable, and outcome-driven.

The Difference Is in the Detail

What distinguishes Scratch from others in the design space is not just what they do, but how they do it. Their design systems are elegant yet functional. Their writing is polished but always plain. Their digital interfaces are beautiful but built for every user.

They pay attention to what others miss – how a form reads on a mobile screen, how a headline feels at a glance, how a message changes across cultures. This obsession with detail leads to results that not only satisfy briefs but elevate them.

Their repeat business with public agencies is a testament to trust built over time. Agencies come back to Scratch because they know they will receive quality, clarity, and care in every interaction.

Where Communication Meets Citizenship

In today’s public sector, every piece of communication is an opportunity to build a stronger, more informed community. Scratch Design enables this by helping agencies speak with greater precision, purpose, and humanity.

Through strategic insight, creative excellence, and an unwavering commitment to accessibility, they deliver more than messages. They deliver confidence. Understanding. Connection.

They do not aim for temporary attention. They aim to make a mark – a mark that strengthens government trust, supports citizen action, and uplifts the quality of communication across the country.